Shopware Community Day 2021 - BestIT

Numerous touchpoints (omni-channel) are a must for eCommerce today:

  • Mobile Apps
  • In store purchases
  • Print Ads
  • Online shops
  • YouTube Ads
  • Reviews sites
  • Facebook Pages
  • SMS Ads
  • Blog Posts
  • Banner Ads while browsing other sites
  • Call Center impulses

For an optimal omni-channel strategy, your points of view are:

  • Where are the greatest value pools?
  • Who do we need to convince?
  • What do we need to prioritize?

Thinking every place as a touchpoint..