Shopware Community Day 2021 - BestIT
Numerous touchpoints (omni-channel) are a must for eCommerce today:
- Mobile Apps
- In store purchases
- Print Ads
- Online shops
- YouTube Ads
- Reviews sites
- Facebook Pages
- SMS Ads
- Blog Posts
- Banner Ads while browsing other sites
- Call Center impulses
For an optimal omni-channel strategy, your points of view are:
- Where are the greatest value pools?
- Who do we need to convince?
- What do we need to prioritize?
Thinking every place as a touchpoint..