Business Plan for Your Online Store

What is it looks like? We can start from here.. with these 6 parts

Executive Summary
Company Overview
Market Analysis
Marketing Plan
Operations Plan
Financial Plan

The first part is to include your business ideas, business model, products & services, target audience & market, management team, success factors or your differentiation from others, then your financial strategy.

Then, the Company Overview looks into your brand & founders. You can list 5 words of your brand traits, your domain name, your company type, the value proposition with mission & vision behind your business existence.

Your Market Analysis includes the segment you target to, your targeting industry and the analysis of SWOT in terms of your competitiveness.

Marketing Plan is the part when you describe the promotion strategies, business growth strategies, pricing strategies, sales strategy, and how much you can afford to spend on your marketing efforts.

Then Operations, of course. Since we are opening an eCommerce store, your tasks will include stock management, returns & negotiation with suppliers, and daily tasks timetable.

Finally, it is extremely important that you outlines the major costs for the eCommerce business which might include the costs of goods, internet connection or software fees, salaries / wages, or 3-year profit and loss projection.

In case you take a look on Shopware 6, you might want to know that it offer rich Administration functionalities, painless payment integrations, secure checkout workflows, emotional shopping experience, and brilliant connections with your existing ERP / PIM.