Headless commerce is growing in popularity, and for brands, it provides more ecommerce platform options. Let’s look at the ins and outs of the headless commerce approach.
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<h3 id="what-is-headless-commerce">What is Headless Commerce?</h3>
Headless commerce architecture is the decoupling of the front-end presentation layer of a website from the back-end ecommerce functionality. Developers can utilize their front-end technology of choice to deliver high-quality content experiences, and plug in an ecommerce solution on the backend that manages all commerce functionality.
Ecommerce platforms in this model serve up PCI compliance, security, fraud management and inventory management that can also connect to larger, key infrastructure points such as ERPs, PIMs, OMS and POS.
For brands, it’s easy to see how headless commerce can provide more options when it comes to ecommerce platforms. For experience-focused brands like lifestyle products, direct to consumer (DTC) brands, and brands relying heavily on influencer and native advertising, a content-led or experience-led strategy like headless commerce is often a no-brainer.
<img src="https://cdn.hashnode.com/res/hashnode/image/upload/v1634521596744/cA90FYPAU.png" alt="Headless Commerce.png" />

*Headless commerce is growing in popularity, and for brands, it provides more ecommerce platform options. Let’s look at the ins and outs of the headless commerce approach.*

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### What is Headless Commerce?

Headless commerce architecture is the decoupling of the front-end presentation layer of a website from the back-end ecommerce functionality. Developers can utilize their front-end technology of choice to deliver high-quality content experiences, and plug in an ecommerce solution on the backend that manages all commerce functionality.

Ecommerce platforms in this model serve up PCI compliance, security, fraud management and inventory management that can also connect to larger, key infrastructure points such as ERPs, PIMs, OMS and POS.

For brands, it’s easy to see how headless commerce can provide more options when it comes to ecommerce platforms. For experience-focused brands like lifestyle products, direct to consumer (DTC) brands, and brands relying heavily on influencer and native advertising, a content-led or experience-led strategy like headless commerce is often a no-brainer.


![Headless Commerce.png](https://cdn.hashnode.com/res/hashnode/image/upload/v1634521596744/cA90FYPAU.png)
