What are online marketplaces?
<ul>
<li>eCommerce platforms that bring buyers and sellers together.</li>
<li>Managed by the owner of the platform who functions as an intermediary and provides the sales area.</li>
<li>Sellers use online marketplaces to increase their reach and target new customer groups.</li>
<li>Buyers use online marketplaces because of their wide assortment which enables them to buy everything in one place.</li>
</ul>
Open marketplaces
<ul>
<li>Mostly a generalist assortment and a cross-sectoral range.</li>
<li>Open to all sellers, little entry barriers.</li>
<li>Increased competition.</li>
<li>Addresses a large circle of potential customers.</li>
</ul>
Closed marketplaces
<ul>
<li>Often industry-specific assortment.</li>
<li>The operator selects the sellers, strict conditions for cooperation.</li>
<li>Little competition.</li>
<li>High degree of control over the offered assortment.</li>
</ul>

**What are online marketplaces?**
- eCommerce platforms that bring buyers and sellers together.
- Managed by the owner of the platform who functions as an intermediary and provides the sales area.
- Sellers use online marketplaces to increase their reach and target new customer groups.
- Buyers use online marketplaces because of their wide assortment which enables them to buy everything in one place.

Open marketplaces
- Mostly a generalist assortment and a cross-sectoral range.
- Open to all sellers, little entry barriers.
- Increased competition.
- Addresses a large circle of potential customers.

Closed marketplaces
- Often industry-specific assortment.
- The operator selects the sellers, strict conditions for cooperation.
- Little competition.
- High degree of control over the offered assortment.

Shopware Community Day 2021 - Online Marketplaces