Shopware Community Day 2021 - Subscription Commerce
How subscription commerce with Shopware 6 enables constant and recurring revenue streams and happy customers
Subscription commerce for B2B SaaS encompasses all of the technology and processes that power the sale of digital products on a recurring basis, from sales operations to marketing, to product delivery and deployment, to vendor management, to customer support and lifecycle management, and much more.
The subscription commerce model delivers a range of benefits. Sellers get a consistent, recurring revenue stream, which provides an easy way to forecast cash flows and budget, lower administrative costs, and drive higher business valuations. Buyers, on the other hand, get a consistent, recurring cost, which gives them an easy way to better plan and budget for the solutions they need while lowering the cost of new applications.
As B2B subscription commerce gains greater traction, your market could get disrupted if you don’t take action to monetize some or all of your offerings using a subscription model. While the biggest risk is not moving fast enough to embrace the subscription commerce opportunity, you still need to make sure your company is prepared for the fundamental changes the new business model requires.
That’s because creating a successful subscription commerce business involves much more than a new pricing scheme. Below are the six critical readiness factors to consider as you make the leap.
- Subscription-Ready Products and Services
- Pricing
- Customer Experience and Relationship Management
- Customer Service and Support
- Sales Strategy and Compensation
- Ecosystem
In B2B subscription commerce, providers must consider:
- How software subscriptions are sold,
- How subscriptions are priced,
- How subscriptions are bundled with multiple services, on a single invoice, with interconnected discounts,
- How to manage taxation, supplier and reseller reconciliation, and other advanced billing consideration,
- How to handle quotes, customer specific discounts, and contracts,
- How to provision, deploy, and migrate software,
- How to ensure security for highly sensitive business data,
- How to administer identify and access management.